CONTEMPORARY CONSUMPTION, CONSUMERS AND MARKETING: CASES FROM GENERATIONS Y AND Z
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Call No:339.47 CAN
| Accession No. | 103599 |
| Accession Date: | 22-OCT-21 |
| Author(s): | BRENDAN CANAVAN |
| Imprint | LONDON: ROUTLEDGE, 2021. |
| Subject(s): | CONSUMPTION ECONOMICS, MARKEETING, ATTITUDES, CONSUMERS' PREFRENCES, BRAND MANAGEMENT, GENERATION Y |
| ISBN: | 9780367820947 |
| Pages: | 162 |
| Language: | ENGLISH |
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