CONSUMERISM SEARCH FOR THE CONSUMER INTEREST
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Call No:658.8304 AAK
| Accession No. | 40866 |
| Accession Date: | 27-AUG-75 |
| Author(s): | DAVID A AAKER, GEORGE S. DAY |
| Edition: | 2ND |
| Imprint | NEW YORK: FREE PRESS, 1974. |
| ISBN: | 0-02-900060-2 |
| Pages: | 460 |
| Language: | ENGLISH |
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