MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING MANAGEMENT
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Call No:658.8 LUC
| Accession No. | 47510 |
| Accession Date: | 07-OCT-79 |
| Author(s): | DAVID J. LUCK, O. C. FERRELL |
| Imprint | ENGLEWOOD CLIFFS: PRENTICE HALL, 1979. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT, MARKETING STRATEGY: PLANNING AND IMPLEMENTATION |
| ISBN: | 0-13-558254-7 |
| Pages: | 474 |
| Language: | ENGLISH |
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