BASIC MARKETING: CONCEPTS AND DECISIONS
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Call No:658.8 HIS
| Accession No. | 47517 |
| Accession Date: | 07-OCT-79 |
| Author(s): | RICHARD T. HISE, PETER L. GILLETT, JOHN K. RYANS |
| Imprint | CAMBRIDGE: WINTHROP PUBLISHERS, 1979. |
| Subject(s): | MARKETING |
| ISBN: | 0-87626-056-3 |
| Pages: | 572 |
| Language: | ENGLISH |
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