MARKETING RESEARCH MEASUREMENT AND METHOD
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Call No:658.835 TUL
| Accession No. | 50421 |
| Accession Date: | 01-DEC-81 |
| Author(s): | DONALD S. TULL, DEL I. HAWKINS |
| Imprint | NEW YORK: MACMILLAN, 1980. |
| ISBN: | 0-02-421760-3 |
| Pages: | 796 |
| Language: | ENGLISH |
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