MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT AN ASSESSMENT FOR MARKETING MANAGEMENT
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Call No:658.83 MYE
| Accession No. | 50674 |
| Accession Date: | 18-FEB-82 |
| Author(s): | WILLIAM F. MASSY, JOHN G. MYERS, STEPHEN A GREYSER |
| Imprint | ENGLEWOOD CLIFFS: PRENTICE HALL, 1980. |
| ISBN: | 0-13-557686-5 |
| Pages: | 306 |
| Language: | ENGLISH |
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