MARKETING MANAGEMENT CASES PLANNING AND EXECUTING MARKETING STRATEGY
⇐ BackCall No:658.8 WEI
Accession No. | 58111 |
Accession Date: | 22-APR-87 |
Author(s): | WILLIAM M. WEILBACHER |
Edition: | 4TH |
Imprint | NEW YORK: MACMILLAN, 1986. |
Subject(s): | MARKETING MANAGEMENT, MARKETING STRATEGY: PLANNING AND IMPLEMENTATION |
ISBN: | 0-02-425300-6 |
Pages: | 390 |
Language: | ENGLISH |
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