FUNDAMENTALS OF MARKETING
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Call No:658.8 STA
| Accession No. | 62188 |
| Accession Date: | 17-MAR-91 |
| Author(s): | WILLIAM J. STANTON, CHARLES M. FUTRELL |
| Edition: | 8TH |
| Imprint | NEW YORK: MCGRAW-HILL BOOK COMPANY, 1987. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT |
| ISBN: | 0-07-100304-5 |
| Pages: | 666 |
| Language: | ENGLISH |
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