CONSUMER BEHAVIOR
⇐ BackCall No:658.834 MOW
Accession No. | 62302 |
Accession Date: | 13-APR-91 |
Author(s): | JOHN C. MOWEN |
Edition: | 2ND |
Imprint | NEW YORK: MACMILLAN, 1990. |
Subject(s): | CONSUMER BEHAVIOR, CONSUMPTION ECONOMICS, CONSUMERS |
ISBN: | 0-02-946269-X |
Pages: | 814 |
Language: | ENGLISH |
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