MARKETING RESEARCH MEASUREMENT AND METHOD
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Call No:658.83 TUL
| Accession No. | 64617 |
| Accession Date: | 05-JAN-95 |
| Author(s): | DONALD S. TULL, DEL I. HAWKINS |
| Edition: | 4TH |
| Imprint | NEW YORK: MACMILLAN, 1987. |
| Subject(s): | MARKETING RESEARCH, MARKETING, CASE STUDIES |
| ISBN: | 0-02-421910-X |
| Pages: | 845 |
| Language: | ENGLISH |
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