IMPROVING MARKETING EFFECTIVENESS
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Call No:658.8 SHA
| Accession No. | 68029 |
| Accession Date: | 10-JAN-02 |
| Author(s): | ROBERT SHAW |
| Imprint | LONDON: ECONOMIST BOOKS, 2001. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT |
| ISBN: | 1-86197-054-4 |
| Pages: | 244 |
| Language: | ENGLISH |
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