STRATEGIC MARKETING
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Call No:658.8 CRA
| Accession No. | 68348 |
| Accession Date: | 17-JUN-02 |
| Author(s): | DAVID. W CRAVENS |
| Edition: | 4TH |
| Imprint | BOSTON: IRWIN, 1994. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT |
| ISBN: | 0-256-15612-3 |
| Pages: | 811 |
| Language: | ENGLISH |
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