STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
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Call No:658.4 KEL
| Accession No. | 71335 |
| Accession Date: | 19-APR-05 |
| Author(s): | KEVIN LANE KELLER |
| Edition: | 2ND |
| Imprint | NEW DELHI: PEARSON, 2003. |
| Subject(s): | BRAND MANAGEMENT |
| ISBN: | 81-297-0254-1 |
| Pages: | 788 |
| Language: | ENGLISH |
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