MARKETING METRICS:50+ METRICS EVERY EXECUTIVE SHOULD MASTER
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Call No:658.8 FAR
| Accession No. | 73626 |
| Accession Date: | 07-MAR-07 |
| Author(s): | PAUL W. FARRIS, NEIL T BENDLE, PHILLIP E PFEIFER |
| Imprint | NEW DELHI: PEARSON, 2006. |
| Subject(s): | MARKETING RESEARCH, MARKETING |
| ISBN: | 81-7758-490-1 |
| Pages: | 359 |
| Language: | ENGLISH |
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