SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
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Call No:658.8 ZEI
| Accession No. | 75465 |
| Accession Date: | 31-MAY-08 |
| Author(s): | DWAYNE D GREMLER, VALARIE A. ZEITHAML, MARY JO BITNER |
| Edition: | 4TH |
| Imprint | BOSTON: MCGRAW-HILL BOOK COMPANY, 2006. |
| Subject(s): | SERVICE INDUSTRIES, MARKETING, CUSTOMER SERVICE |
| ISBN: | 0072961945 |
| Pages: | 708 |
| Language: | ENGLISH |
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