MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE
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Call No:658.8 KOT
| Accession No. | 78165 |
| Accession Date: | 17-JUL-09 |
| Author(s): | PHILIP KOTLER, MITHILESHWAR JHA, KEVIN LANE KELLER, ABRAHAM KOSHY |
| Edition: | 13TH |
| Imprint | NEW DELHI: PEARSON, 2009. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT |
| ISBN: | 9788131716830 |
| Pages: | 647 |
| Language: | ENGLISH |
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