VALUE CREATION: THE POWER OF BRAND EQUITY
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Call No:658.827 NEA
| Accession No. | 78649 |
| Accession Date: | 17-SEP-09 |
| Author(s): | WILLIAM NEAL, RON STRAUSS |
| Imprint | AUSTRALIA: SOUTH-WESTERN PUBLISHING COMPANY, 2008. |
| Subject(s): | MARKETING, BRAND NAME PRODUCTS, INTANGIBLE PROPERTY-VALUATION, VALUE CREATION |
| ISBN: | 9781587992049 |
| Pages: | 353 |
| Language: | ENGLISH |
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