CONSUMER BEHAVIOR: CONCEPTS AND APPLICATIONS
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Call No:658.834 LOU
| Accession No. | 79607 |
| Accession Date: | 03-FEB-10 |
| Author(s): | DAVID L. LOUDEN, ALBERT J. DELLA BITTA |
| Edition: | 4TH |
| Imprint | NEW DELHI: TATA MCGRAW HILL PUBLISHING, 2008. |
| Subject(s): | CONSUMER BEHAVIOR, CONSUMERS |
| ISBN: | 9780070473812 |
| Pages: | 788 |
| Language: | ENGLISH |
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