MARKET-BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY
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Call No:658.8 BES
| Accession No. | 79792 |
| Accession Date: | 05-MAR-10 |
| Author(s): | R. J. BEST |
| Edition: | 5TH |
| Imprint | NEW JERSEY: PEARSON, 2009. |
| Subject(s): | MARKETING MANAGEMENT, STRATEGIC MARKETING, MARKET ORIENTATION & PERFORMANCE, MARKETING PROFITABILITY, MARKET SEGMENTATION |
| ISBN: | 9780138133962 |
| Pages: | 545 |
| Language: | ENGLISH |
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