AUTHENTICITY: WHAT CONSUMERS REALLY WANT
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Call No:658.8343 GIL
| Accession No. | 80264 |
| Accession Date: | 17-MAY-10 |
| Author(s): | JAMES .H GILMORE, B . JOSEPH PINE II |
| Imprint | BOSTON: HARVARD BUSINESS SCHOOL PUBLISHING, 2007. |
| Subject(s): | CONSUMER BEHAVIOR, PRODUCT MANAGEMENT, CONSUMERS' PREFRENCES |
| ISBN: | 9781591391456 |
| Pages: | 299 |
| Language: | ENGLISH |
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