PRINCIPLES OF MARKETING: A SOUTH ASIAN PERSPECTIVE
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Call No:658.8 KOT
| Accession No. | 82012 |
| Accession Date: | 24-MAR-11 |
| Author(s): | PHILIP KOTLER, GARY ARMSTRONG, EHSAN UL HAQUE, PRAFULLA.Y AGNIHOTRI |
| Edition: | 13TH |
| Imprint | NEW DELHI: DORLING KINDERSLEY LIMITED, 2010. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT |
| ISBN: | 9788131731017 |
| Pages: | 514 |
| Language: | ENGLISH |
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