PRINCIPLES OF MARKETING
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Call No:658.8 KOT
| Accession No. | 85158 |
| Accession Date: | 27-JUN-12 |
| Author(s): | PHILIP KOTLER, GARY ARMSTRONG |
| Edition: | 14TH |
| Imprint | BOSTON: PRENTICE HALL, 2012. |
| Subject(s): | MARKETING |
| ISBN: | 9780132167123 |
| Pages: | 748 |
| Language: | ENGLISH |
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