MARKETING MANAGEMENT
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Call No:658.8 KOT
| Accession No. | 85353 |
| Accession Date: | 26-JUL-12 |
| Author(s): | PHILIP KOTLER, KEVIN LANE KELLER |
| Edition: | 14TH |
| Imprint | BOSTON: PEARSON, 2012. |
| Subject(s): | MARKETING, CONSUMER BEHAVIOR, MARKETING-MANAGEMENT |
| ISBN: | 9780273753360 |
| Pages: | 679 |
| Language: | ENGLISH |
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