ESSENTIALS OF MARKETING: A GLOBAL-MANAGERIAL APPROACH
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Call No:658.8 PER
| Accession No. | 85636 |
| Accession Date: | 14-SEP-12 |
| Author(s): | WILLIAM D. PERREAULT, E. JEROME MCCARTHY |
| Edition: | 9TH |
| Imprint | BOSTON: MCGRAW-HILL BOOK COMPANY, 2003. |
| Subject(s): | MARKETING |
| ISBN: | 97800741198709 |
| Pages: | 824 |
| Language: | ENGLISH |
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