PRINCIPLES OF MARKETING
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Call No:658.8 KOT
| Accession No. | 88930 |
| Accession Date: | 11-MAR-14 |
| Author(s): | PHILIP KOTLER, GARY ARMSTRONG |
| Edition: | 15TH |
| Imprint | BOSTON: PEARSON, 2014. |
| Subject(s): | MARKETING |
| ISBN: | 9780273786993 |
| Pages: | 716 |
| Language: | ENGLISH |
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