MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE
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Call No:658.8 KOT
| Accession No. | 89075 |
| Accession Date: | 02-APR-14 |
| Author(s): | PHILIP KOTLER, MITHILESHWAR JHA, KEVIN LANE KELLER, ABRAHAM KOSHY |
| Edition: | 14TH |
| Imprint | NEW DELHI: PRENTICE HALL, 2013. |
| Subject(s): | MARKETING, MARKETING MANAGEMENT |
| ISBN: | 9788131767160 |
| Pages: | 596 |
| Language: | ENGLISH |
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