GLOBAL MARKETING MANAGEMENT: CHANGES, NEW CHALLENGES, AND STRATEGIES
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Call No:658.84 LEE
| Accession No. | 90087 |
| Accession Date: | 22-OCT-14 |
| Author(s): | KIEFER LEE, STEVE CARTER |
| Edition: | 3RD |
| Imprint | OXFORD: OXFORD UNIVERSITY PRESS, 2012. |
| Subject(s): | INTERNATIONAL BUSINESS ENTERPRISES, INTERNATIONAL MARKETING, STRATEGIC PLANNING |
| ISBN: | 9780199609703 |
| Pages: | 578 |
| Language: | ENGLISH |
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