BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
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Call No:658.802 KIM
| Accession No. | 90943 |
| Accession Date: | 20-APR-15 |
| Author(s): | W. CHAN KIM, RENEE MAUBORGNE |
| Edition: | REV |
| Imprint | BOSTON: HARVARD BUSINESS REVIEW PRESS, 2015. |
| Subject(s): | MARKET SEGMENTATION, NEW PRODUCTS |
| ISBN: | 9781625274496 |
| Pages: | 287 |
| Language: | ENGLISH |
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