MARKETING METRICS: THE MANAGER'S GUIDE TO MEASURING MARKETING PERFORMANCE
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Call No:658.83 BEN
| Accession No. | 97306 |
| Accession Date: | 27-JUN-18 |
| Author(s): | PAUL W. FARRIS, DAVID J. REIBSTEIN, NEIL T BENDLE, PHILLIP E PFEIFER |
| Edition: | 3RD |
| Imprint | NEW JERSEY: PEARSON, 2016. |
| Subject(s): | MARKETING RESEARCH, MARKETING-STATISTICS, PERFORMANCE MANAGEMENT, STATISTICAL METHODS |
| ISBN: | 9780134085968 |
| Pages: | 439 |
| Language: | ENGLISH |
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