BLUE OCEAN SHIFT BEYOND COMPETING: PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
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Call No:658.802 KIM
| Accession No. | 97728 |
| Accession Date: | 05-SEP-18 |
| Author(s): | W. CHAN KIM, RENEE MAUBORGNE |
| Imprint | NEW YORK: MACMILLAN, 2017. |
| Subject(s): | MARKETING MANAGEMENT, MARKET SEGMENTATION, NEW PRODUCTS |
| ISBN: | 9781509832163 |
| Pages: | 322 |
| Language: | ENGLISH |
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