PSYCHOLOGICAL FOUNDATIONS OF MARKETING: THE KEYS TO CONSUMER BEHAVIOR
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Call No:658.8 KIM
| Accession No. | 98960 |
| Accession Date: | 20-FEB-19 |
| Author(s): | ALLAN J. KIMMEL |
| Edition: | 2ND |
| Imprint | LONDON: ROUTLEDGE, 2018. |
| Subject(s): | MARKETING, PSYCHOLOGICAL ASPECTS |
| ISBN: | 9781138219151 |
| Pages: | 465 |
| Language: | ENGLISH |
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