CONNECTED STRATEGY: BUILDING CONTINUOUS CUSTOMER RELATIONSHIPS FOR COMPETITIVE ADVANTAGE
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Call No:658.812 SIG
| Accession No. | 99830 |
| Accession Date: | 26-JUN-19 |
| Author(s): | CHRISTIAN TERWIESCH, NICOLAJ SIGGELKOW |
| Imprint | BOSTON: HARVARD BUSINESS REVIEW PRESS, 2019. |
| Subject(s): | MARKETING, CUSTOMER SERVICE, TECHNOLOGICAL INNOVATION, RELATIONSHIP |
| ISBN: | 9781633697003 |
| Pages: | 264 |
| Language: | ENGLISH |
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