Marketing Management
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Showing 201 - 210 of total 420 results.- 201BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
Author(s): W. CHAN KIM, RENEE MAUBORGNE
Publisher: HARVARD BUSINESS REVIEW PRESS (Publication Year:2015)
Subject(s): MARKET SEGMENTATION, NEW PRODUCTS
Call No: 658.802 KIM
Accession No: 90943 - 202SMART BUSINESS: WHAT ALIBABA'S SUCCESS REVEALS ABOUT THE FUTURE OF STRATEGY
Author(s): MING ZENG
Publisher: HARVARD BUSINESS REVIEW PRESS (Publication Year:2018)
Subject(s): TECHNOLOGICAL INNOVATION, BUSINESS PLANNING, STRATEGIC PLANNING
Call No: 658.872 ZEN
Accession No: 98129 - 203CONNECTED STRATEGY: BUILDING CONTINUOUS CUSTOMER RELATIONSHIPS FOR COMPETITIVE ADVANTAGE
Author(s): CHRISTIAN TERWIESCH, NICOLAJ SIGGELKOW
Publisher: HARVARD BUSINESS REVIEW PRESS (Publication Year:2019)
Subject(s): MARKETING, CUSTOMER SERVICE, TECHNOLOGICAL INNOVATION, RELATIONSHIP
Call No: 658.812 SIG
Accession No: 99830 - 204AUDITING SOCIAL MEDIA: A GOVERNANCE AND RISK GUIDE
Author(s): J. MIKE JACKA, PETER R. SCOTT
Publisher: INSTITUTE OF INTERNAL AUDITORS (IIA) USA (Publication Year:2019)
Subject(s): INTERNET MARKETING, SOCIAL MEDIA
Call No: 658.872 JAC
Accession No: 102345 - 205MARKETING MESS TO BRAND SUCCESS: 30 CHALLENGES TO TRANSFORM YOUR ORGANIZATION'S BRAND (AND YOUR OWN)
Author(s): SCOTT JEFFREY MILLER
Publisher: MANGO (Publication Year:2021)
Subject(s): STRATEGIC PLANNING, BRAND MANAGEMENT, INTERNET MARKETING
Call No: 658.827 MIL
Accession No: 104620 - 206ELEVATED ECONOMICS: HOW CONSCIOUS CONSUMERS WILL FUEL THE FUTURE OF BUSINESS
Author(s): RICHARD STEEL
Publisher: FAST COMPANY PRESS (Publication Year:2020)
Subject(s): DECISION MAKING, CONSUMERS' PREFRENCES, CREATIVE ABILITY IN BUSINESS
Call No: 658.834 STE
Accession No: 104295 - 207HANDBOOK OF ISLAMIC MARKETING
Author(s): OZLEM SANDIKCI, GILLIAN RICE
Publisher: EDWARD ELGAR (Publication Year:2011)
Subject(s): MARKETING, COMMERCE, MARKETS, ISLAMIC COUNTRIES
Call No: 658.80088297 SAN
Accession No: 89523 - 208GLOBAL TRANSFER PRICING: PRINCIPLES AND PRACTICE
Author(s): JOHN HENSHALL
Publisher: BLOOMSBURY BOOKS (Publication Year:2013)
Subject(s): LAW AND LEGISLATION, TRANSFER PRICING
Call No: 658.816 HEN
Accession No: 88614 - 209RETHINKING COMPETITIVE ADVANTAGE: NEW RULES FOR THE DIGITAL AGE
Author(s): RAM CHARAN
Publisher: PENGUIN BOOKS (Publication Year:2022)
Subject(s): COMPETITION, LEADERSHIP, CONSUMER SATISFACTION
Call No: 658.872 CHA
Accession No: 104415 - 21022 IMMUTABLE LAWS OF BRANDING
Author(s): AL RIES
Publisher: PROFILE BOOKS (Publication Year:1998)
Subject(s): BRAND NAME PRODUCTS
Call No: 658.827 RIE
Accession No: 70390