Marketing Management
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Showing 171 - 180 of total 420 results.- 171PRINCIPLES OF MARKETING - GLOBAL EDITION
Author(s): PHILIP KOTLER, GARY ARMSTRONG
Publisher: PEARSON (Publication Year:2018)
Subject(s): MARKETING
Call No: 658.8 KOT
Accession No: 91710 - 172E-COMMERCE 2018: BUSINESS, TECHNOLOGY, SOCIETY: GLOBAL EDITION
Author(s): KENNETH.C LAUDON, CAROL GUERCIO TRAVER
Publisher: PEARSON (Publication Year:2019)
Subject(s): MARKETING, ELECTRONIC COMMERCE
Call No: 658.872 LAU
Accession No: 98616 - 173MARKETING: AN INTRODUCTION- GLOBAL EDITION
Author(s): PHILIP KOTLER, GARY ARMSTRONG, MARC OLIVER OPRESNIK
Publisher: PEARSON (Publication Year:2020)
Subject(s): MARKETING, MARKETING MANAGEMENT
Call No: 658.8 ARM
Accession No: 101027 - 174E-COMMERCE 2019: BUSINESS, TECHNOLOGY AND SOCIETY- GLOBAL EDITION
Author(s): KENNETH.C LAUDON, CAROL GUERCIO TRAVER
Publisher: PEARSON (Publication Year:2020)
Subject(s): TECHNOLOGY, MARKETING, ELECTRONIC COMMERCE
Call No: 658.872 LAU
Accession No: 100489 - 175CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING - GLOBAL EDITION
Author(s): MICHAEL R. SOLOMON
Publisher: PEARSON (Publication Year:2020)
Subject(s): CONSUMER BEHAVIOR
Call No: 658.834 SOL
Accession No: 102057 - 176MARKETING MANAGEMENT, GLOBAL EDITION
Author(s): PHILIP KOTLER, KEVIN LANE KELLER, ALEXANDER CHERNEV
Publisher: PEARSON (Publication Year:2022)
Subject(s): MARKETING, MARKETING MANAGEMENT
Call No: 658.8 KOT
Accession No: 105116 - 177THE INVISIBLE GAME: THE SECRETS AND THE SCIENCE OF WINNING MINDS AND WINNING DEALS
Author(s): KAI-MARKUS MUELLER, GABRIELE REHBOCK
Publisher: JOHN WILEY & SONS INC (Publication Year:2023)
Subject(s): BUSINESS, PSYCHOLOGICAL ASPECTS, NEGOTIATION IN BUSINESS
Call No: 658.85 MUE
Accession No: 105475 - 178THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
Author(s): CHRIS ANDERSON
Publisher: HACHETTE BOOKS (Publication Year:2008)
Subject(s): MARKETING, TECHNOLOGICAL INNOVATION, MARKET SEGMENTATION, INTERNET MARKETING
Call No: 658.802 AND
Accession No: 99535 - 179THE ULTIMATE QUESTION 2.0: HOW NET PROMOTER COMPANIES THRIVE IN A CUSTOMER-DRIVEN WORLD
Author(s): FRED REICHHELD
Publisher: HARVARD BUSINESS REVIEW PRESS (Publication Year:2011)
Subject(s): SUCCESS IN BUSINESS, LEADERSHIP, CUSTOMER RELATIONS, CONSUMER SATISFACTION
Call No: 658.872 REI
Accession No: 91025 - 180HBR'S 10 MUST READS: ON STRATEGIC MARKETING
Publisher: HARVARD BUSINESS REVIEW PRESS (Publication Year:2013)
Subject(s): MARKETING MANAGEMENT, STRATEGIC PLANNING
Call No: 658.802 HAR
Accession No: 88552