Marketing Management
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Showing 71 - 80 of total 420 results.- 71MARKETING RESEARCH TEXT AND CASES
Author(s): K. L. MCGOWN
Publisher: WINTHROP PUBLISHERS (Publication Year:1979)
Call No: 658.83 MCG
Accession No: 50675 - 72FUNDAMENTALS OF CONSUMER BEHAVIOR
Author(s): DOUGLAS W. MELLOTT
Publisher: PENNWELL BOOKS (Publication Year:1983)
Subject(s): CONSUMER BEHAVIOR, CONSUMERS
Call No: 658.8342 MEL
Accession No: 57142 - 73GROWTH OPPORTUNITY ANALYSIS
Author(s): JOHN A. WEBER
Publisher: RESTON PUBLISHING COMPANY (Publication Year:1976)
Subject(s): GROWTH, MARKETING
Call No: 658.8 WEB
Accession No: 44508 - 74MARKETING PRINCIPLES AND PRACTICES
Author(s): DOUGLAS W. MELLOTT
Publisher: RESTON PUBLISHING COMPANY (Publication Year:1978)
Subject(s): MARKETING, MARKETING MANAGEMENT
Call No: 658.8 MEL
Accession No: 49045 - 75DISTRIBUTION MODELLING
Author(s): ALLAN D. SCHUSTER, BERNARD J. LALONDE
Publisher: M. C. B. PUBLICATIONS (Publication Year:1976)
Subject(s): MARKETING, DISTRIBUTION
Call No: 658.8 MAN
Accession No: 52925 - 76CONTROLLING THE DISTRIBUTION FUNCTION
Author(s): MARTIN CHRISTOPHER, JOHN GATTORNA
Publisher: M. C. B. PUBLICATIONS (Publication Year:1977)
Subject(s): MARKETING, DISTRIBUTION
Call No: 658.8 MAN
Accession No: 52920 - 77INTRODUCTION TO MARKETING THE CRANFIELD APPROACH
Author(s): MARTIN CHRISTOPHER
Publisher: M. C. B. PUBLICATIONS (Publication Year:1978)
Subject(s): MARKETING
Call No: 658.801 MAN
Accession No: 47226 - 78SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Author(s): DWAYNE D GREMLER, VALARIE A. ZEITHAML, MARY JO BITNER
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2006)
Subject(s): SERVICE INDUSTRIES, MARKETING, CUSTOMER SERVICE
Call No: 658.8 ZEI
Accession No: 75465 - 79SECRETS OF POWER PERSUASION FOR SALES PEOPLE
Author(s): ROGER DAWSON
Publisher: PENGUIN BOOKS (Publication Year:2003)
Subject(s): SELLING, PERSUASION (PSYCHOLOGY)
Call No: 658.82 DAW
Accession No: 70040 - 80THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
Author(s): KALEEM MOHAMMED KHAN, MOHAMMED NAVED KHAN
Publisher: RESPONSE BOOKS: A DIVSION OF SAGE PUBLICATIONS (Publication Year:2008)
Call No: 658.803 KHA
Accession No: 74767