Marketing Management
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Showing 111 - 120 of total 420 results.- 111MARKETING MANAGEMENT: KNOWLEDGE AND SKILLS
Author(s): J. PAUL PETER, JAMES H DONNELLY, JR.
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2004)
Subject(s): MARKETING MANAGEMENT
Call No: 658.8 PET
Accession No: 85587 - 112THE OUTSIDE-IN CORPORATION: HOW TO BUILD A CUSTOMER-CENTRIC ORGANIZATION FOR BREAKTHROUGH RESULTS
Author(s): BARBARA .E BUND
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2006)
Call No: 658.812 BUN
Accession No: 78652 - 113MARKETING WARFARE
Author(s): AL RIES, JACK TROUT
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2006)
Subject(s): MARKETING, COMPETITION
Call No: 658.8 RIE
Accession No: 87170 - 114CHINA NOW: DOING BUSINESS IN THE WORLD'S MOST DYNAMIC MARKET
Author(s): JOHN L. GRAHAM, N. MARK LAM
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2007)
Call No: 658.840951 LAM
Accession No: 75330 - 115THE SOCIAL COMMERCE HANDBOOK: 20 SECRETS FOR TURNING SOCIAL MEDIA INTO SOCIAL SALES
Author(s): PAUL MARSDEN, PAUL CHANEY
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2012)
Subject(s): ECONOMIC ASPECTS, MARKETING, SOCIAL ASPECTS, INTERNET MARKETING, SOCIAL MEDIA
Call No: 658.872 MAR
Accession No: 89628 - 116THE F-COMMERCE HANDBOOK: 10 SECRETS FOR UNLOCKING THE SALES POTENTIAL OF FACEBOOK
Author(s): PAUL MARSDEN, PAUL CHANEY
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2012)
Subject(s): ECONOMIC ASPECTS, FACEBOOK, ONLINE SOCIAL NETWORKS, INTERNET MARKETING
Call No: 658.872 MAR
Accession No: 89627 - 117INTERNATIONAL MARKETING
Author(s): PHILIP R CATEORA, JOHN L. GRAHAM
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2007)
Subject(s): INTERNATIONAL BUSINESS ENTERPRISES, EXPORT MARKETING, INTERNATIONAL MARKETING
Call No: 658.84 CAT
Accession No: 75535 - 118STRATEGIC MARKETING
Author(s): NIGEL PIERCY, DAVID. W CRAVENS
Publisher: MCGRAW HILL EDUCATION (Publication Year:2009)
Subject(s): MARKETING-DECISION MAKING, STRATEGIC MARKETING
Call No: 658.8 CRA
Accession No: 104425 - 119ESSENTIALS OF MARKETING: A GLOBAL-MANAGERIAL APPROACH
Author(s): WILLIAM D. PERREAULT, E. JEROME MCCARTHY
Publisher: MCGRAW-HILL BOOK COMPANY (Publication Year:2003)
Subject(s): MARKETING
Call No: 658.8 PER
Accession No: 85636 - 120AUCTION THEORY
Author(s): VIJAY KRISHNA
Publisher: ACADEMIC PRESS (Publication Year:2010)
Subject(s): GAME THEORY, MATHEMATICAL MODELS, ECONOMETRIC MODELS, AUCTIONS
Call No: 658.84 KRI
Accession No: 85068