Marketing Management
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Showing 121 - 130 of total 420 results.- 121DIGITAL ASSET VALUATION AND CYBER RISK MEASUREMENT: PRINCIPLES OF CYBERNOMICS
Author(s): KEYUN RUAN
Publisher: ACADEMIC PRESS (Publication Year:2019)
Subject(s): DATA PROCESSING, RISK MANAGEMENT, ASSET, STATISTICAL METHODS
Call No: 658.872 RUA
Accession No: 99897 - 122PRINCIPLES OF MARKETING
Author(s): PHILIP KOTLER, GARY ARMSTRONG
Publisher: PRENTICE HALL (Publication Year:2012)
Subject(s): MARKETING
Call No: 658.8 KOT
Accession No: 85158 - 123STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS
Author(s): PHILIP KOTLER, ALAN R. ANDREASEN
Publisher: PRENTICE HALL (Publication Year:1995)
Subject(s): MARKETING, NONPROFIT ORGANIZATIONS
Call No: 658.8 AND
Accession No: 79538 - 124MARKETING MANAGEMENT: GLOBAL EDITION
Author(s): PHILIP KOTLER, KEVIN LANE KELLER
Publisher: PEARSON (Publication Year:2016)
Subject(s): MARKETING MANAGEMENT
Call No: 658.8 KOT
Accession No: 94404 - 125MARKETING METRICS: THE MANAGER'S GUIDE TO MEASURING MARKETING PERFORMANCE
Author(s): PAUL W. FARRIS, DAVID J. REIBSTEIN, NEIL T BENDLE, PHILLIP E PFEIFER
Publisher: PEARSON (Publication Year:2016)
Subject(s): MARKETING RESEARCH, MARKETING-STATISTICS, PERFORMANCE MANAGEMENT, STATISTICAL METHODS
Call No: 658.83 BEN
Accession No: 97306 - 126MARKET-BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY
Author(s): R. J. BEST
Publisher: PEARSON (Publication Year:2009)
Subject(s): MARKETING MANAGEMENT, STRATEGIC MARKETING, MARKET ORIENTATION & PERFORMANCE, MARKETING PROFITABILITY, MARKET SEGMENTATION
Call No: 658.8 BES
Accession No: 79792 - 127PURPLE COW: TRANSFORM YOUR BUSINESS BY BEING REMARKABLE
Author(s): SETH GODIN
Publisher: PENGUIN BOOKS (Publication Year:2005)
Subject(s): MARKETING
Call No: 658.8 GOD
Accession No: 91001 - 128CREDIT INTELLIGENCE & MODELLING: MANY PATHS THROUGH THE FOREST OF CREDIT RATING AND SCORING
Author(s): RAYMOND A. ANDERSON
Publisher: OXFORD UNIVERSITY PRESS (Publication Year:2022)
Subject(s): CREDIT ANALYSIS, CREDIT SCORING SYSTEMS
Call No: 658.88 AND
Accession No: 105554 - 129THE OXFORD HANDBOOK OF PRICING MANAGEMENT
Author(s): OZALP OZER, ROBERT PHILLIPS
Publisher: OXFORD UNIVERSITY PRESS (Publication Year:2012)
Subject(s): PRICING, HANDBOOK MANUALS
Call No: 658.816 OZE
Accession No: 86457 - 130GLOBAL MARKETING MANAGEMENT: CHANGES, NEW CHALLENGES, AND STRATEGIES
Author(s): KIEFER LEE, STEVE CARTER
Publisher: OXFORD UNIVERSITY PRESS (Publication Year:2012)
Subject(s): INTERNATIONAL BUSINESS ENTERPRISES, INTERNATIONAL MARKETING, STRATEGIC PLANNING
Call No: 658.84 LEE
Accession No: 90087