Marketing Management
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- Business Communications, Business Letters, Reports
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Showing 1 - 10 of total 420 results.- 1PUTTING AUCTION THEORY TO WORK
Author(s): PAUL MILGROM
Publisher: CAMBRIDGE UNIVERSITY PRESS (Publication Year:2004)
Call No: 658.84 MIL
Accession No: 70482 - 2RETAIL MANAGEMENT: A STRATEGIC APPROACH
Author(s): JOEL R. EVANS, BARRY BERMAN
Publisher: MACMILLAN (Publication Year:1979)
Subject(s): CONSUMER BEHAVIOR, RETAIL TRADE, RETAIL TRADE-MANAGEMENT
Call No: 658.87 BER
Accession No: 52966 - 3CONSUMER BEHAVIOR A COGNITIVE ORIENTATION
Author(s): ROM J. MARKIN
Publisher: MACMILLAN (Publication Year:1974)
Subject(s): CONSUMER BEHAVIOR, CONSUMPTION ECONOMICS, CONSUMERS
Call No: 658.83 MAR
Accession No: 40868 - 4MARKETING RESEARCH MEASUREMENT AND METHOD
Author(s): DONALD S. TULL, DEL I. HAWKINS
Publisher: MACMILLAN (Publication Year:1980)
Call No: 658.835 TUL
Accession No: 50421 - 5MARKETING RESEARCH MEASUREMENT AND METHOD
Author(s): DONALD S. TULL, DEL I. HAWKINS
Publisher: MACMILLAN (Publication Year:1987)
Subject(s): MARKETING RESEARCH, MARKETING, CASE STUDIES
Call No: 658.83 TUL
Accession No: 64617 - 6MARKETING MANAGEMENT CASES PLANNING AND EXECUTING MARKETING STRATEGY
Author(s): WILLIAM M. WEILBACHER
Publisher: MACMILLAN (Publication Year:1986)
Subject(s): MARKETING MANAGEMENT, MARKETING STRATEGY: PLANNING AND IMPLEMENTATION
Call No: 658.8 WEI
Accession No: 58111 - 7CONSUMERISM SEARCH FOR THE CONSUMER INTEREST
Author(s): DAVID A AAKER, GEORGE S. DAY
Publisher: FREE PRESS (Publication Year:1974)
Call No: 658.8304 AAK
Accession No: 40866 - 8MARKETING EDGE MAKING STRATEGIES WORK
Author(s): THOMAS V. BONOMA
Publisher: FREE PRESS (Publication Year:1985)
Call No: 658.802 BON
Accession No: 58549 - 9MARKET DRIVEN STRATEGY PROCESSES FOR CREATING VALUE
Author(s): GEORGE S. DAY
Publisher: FREE PRESS (Publication Year:1990)
Call No: 658.802 DAY
Accession No: 61766 - 10DISTRIBUTIVE TRADING ECONOMIC ANALYSIS
Author(s): MARGARET HALL
Publisher: HUTCHINSON UNIVERSITY LIBRARY (Publication Year:1956)
Call No: 658.8 HAL
Accession No: 6478