Marketing Management
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Showing 131 - 140 of total 420 results.- 131THE MANAGEMENT OF CONSUMER CREDIT: THEORY AND PRACTICE
Author(s): STEVEN FINLAY
Publisher: PALGRAVE (Publication Year:2010)
Subject(s): MANAGEMENT, CONSUMER CREDIT
Call No: 658.883 FIN
Accession No: 84517 - 132WHAT CHINESE WANT: CULTURE, COMMUNISIM, AND CHINA'S MODERN CONSUMER
Author(s): TOM DOCTOROFF
Publisher: PALGRAVE (Publication Year:2012)
Subject(s): CHINA, MARKETING, ECONOMIC CONDITIONS, CONSUMERS, ATTITUDES, CONSUMERS' PREFRENCES
Call No: 658.83430951 DOC
Accession No: 86821 - 133MARKETPLACE 3.0: REWRITING THE RULES OF BORDERLESS BUSINESS
Author(s): HIROSHI MIKITANI
Publisher: PALGRAVE (Publication Year:2013)
Subject(s): MANAGEMENT, INTERNATIONAL BUSINESS ENTERPRISES, BUSINESS ENTERPRISES, COMPUTER NETWORKS, BUSINESS LOGISTICS, ELECTRONIC COMMERCE
Call No: 658.872 MIK
Accession No: 87478 - 134CREDIT SCORING, RESPONSE MODELING, AND INSURANCE RATING: A PRACTICAL GUIDE TO FORECASTING CONSUMER BEHAVIOR
Author(s): STEVEN FINLAY
Publisher: PALGRAVE (Publication Year:2012)
Subject(s): DATA PROCESSING, CREDIT ANALYSIS, CONSUMER CREDIT, FORECASTING, CONSUMER BEHAVIOR
Call No: 658.8342 FIN
Accession No: 85932 - 135LUXURY ONLINE: STYLES, SYSTEMS, STRATEGIES
Author(s): UCHE OKONKWO
Publisher: PALGRAVE (Publication Year:2010)
Subject(s): ELECTRONIC COMMERCE, LUXURIES - MARKETING, LUXURY GOODS INDUSTRY
Call No: 658.872 OKO
Accession No: 85912 - 136THE ENDS GAME: HOW SMART COMPANIES STOP SELLING PRODUCTS AND START DELIVERING VALUE
Author(s): MARCO BERTINI, ODED KOENIGSBERG
Publisher: MIT PRESS (Publication Year:2022)
Subject(s): FORECASTING, CONSUMER GOODS, CUSTOMER SERVICES-MANAGEMENT
Call No: 658.812 BER
Accession No: 104430 - 137MARKETING MANAGEMENT
Author(s): PHILIP KOTLER, KEVIN LANE KELLER
Publisher: PEARSON (Publication Year:2012)
Subject(s): MARKETING, CONSUMER BEHAVIOR, MARKETING-MANAGEMENT
Call No: 658.8 KOT
Accession No: 85353 - 138DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE
Author(s): DAVE CHAFFEY
Publisher: PEARSON (Publication Year:2015)
Subject(s): BUSINESS ENTERPRISES, COMPUTER NETWORKS, ELECTRONIC COMMERCE
Call No: 658.872 CHA
Accession No: 92745 - 139PRINCIPLES OF MARKETING
Author(s): PHILIP KOTLER, GARY ARMSTRONG
Publisher: PEARSON (Publication Year:2014)
Subject(s): MARKETING
Call No: 658.8 KOT
Accession No: 88930 - 140EXPLORING MARKETING RESEARCH (WITH CD-ROM)
Author(s): WILLIAM .G ZIKMUND
Publisher: THOMSON-SOUTH-WESTERN (Publication Year:2003)
Subject(s): MARKETING RESEARCH
Call No: 658.83 ZIK
Accession No: 74116