Marketing Management
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Showing 141 - 150 of total 420 results.- 141BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY
Author(s): MARTIN LINDSTORM
Publisher: CROWN PUBLISHERS (Publication Year:2010)
Subject(s): MARKETING, CONSUMER BEHAVIOR, PSYCHOLOGICAL ASPECTS, NEUROMARKETING
Call No: 658.834 LIN
Accession No: 84111 - 142BRANDWASHED: TRICKS COMPANIES USE TO MANIPULATE OUR MINDS AND PERSUADE US TO BUY
Author(s): MARTIN LINDSTROM
Publisher: CROWN PUBLISHERS (Publication Year:2011)
Subject(s): PSYCHOLOGY, MARKETING, CONSUMER BEHAVIOR, CONSUMER, PSYCHOLOGICAL ASPECTS, NEUROMARKETING
Call No: 658.834 LIN
Accession No: 84112 - 143PLATFORM REVOLUTION: HOW NETWORKED MARKETS ARE TRANSFORMING THE ECONOMY AND HOW TO MAKE THEM WORK FOR YOU
Author(s): GEOFFREY PARKER, SANGEET PAUL CHOUDARY, MARSHALL VAN ALSTYNE
Publisher: W.W.NORTON & COMPANY (Publication Year:2016)
Subject(s): STRATEGIC PLANNING, INTERNET MARKETING
Call No: 658.872 PAR
Accession No: 93243 - 144HANDBOOK OF THE ECONOMICS OF MARKETING: VOLUME 1
Author(s): PETER E. ROSSI, JEAN-PIERRE DUBE
Publisher: ELSEVIER (Publication Year:2018)
Subject(s): MARKETING
Call No: 658.8 DUB
Accession No: 100404 - 145IF YOU'RE NOT FIRST, YOU'RE LAST: SALES STRATEGIES TO DOMINATE YOUR MARKET AND BEAT YOUR COMPETITION
Author(s): GRANT CARDONE
Publisher: JOHN WILEY (Publication Year:2010)
Subject(s): SUCCESS IN BUSINESS, STRATEGIC PLANNING, ORGANIZATIONAL LEARNING
Call No: 658.82 CAR
Accession No: 93248 - 146ISLAMIC BRANDING AND MARKETING: CREATING A GLOBAL ISLAMIC BUSINESS
Author(s): PAUL TEMPORAL
Publisher: JOHN WILEY (Publication Year:2011)
Subject(s): MARKETING, CONSUMER CHOICE, ISLAMIC COUNTRIES
Call No: 658.802 TEM
Accession No: 92874 - 147TRANSFER PRICING METHODS: AN APPLICATIONS GUIDE
Author(s): ROBERT FEINSCHREIBER
Publisher: JOHN WILEY (Publication Year:2004)
Subject(s): TAXATION, INTERNATIONAL BUSINESS ENTERPRISES, INTANGIBLE PROPERTY-VALUATION, TRANSFER PRICING
Call No: 658.816 FEI
Accession No: 88702 - 148CONSUMER EXPECTATIONS: MICRO FOUNDATIONS AND MACRO IMPACT
Author(s): RICHARD THOMAS CURTIN
Publisher: CAMBRIDGE UNIVERSITY PRESS (Publication Year:2019)
Subject(s): MARKETING, CONSUMER BEHAVIOR, CONSUMERS
Call No: 658.8342 CUR
Accession No: 99822 - 149ECONOMICS AND CONSUMER BEHAVIOR
Author(s): ANGUS DEATON, JOHN MUELLBAUER
Publisher: CAMBRIDGE UNIVERSITY PRESS (Publication Year:2009)
Subject(s): CONSUMER BEHAVIOR, CONSUMPTION ECONOMICS, CONSUMERS, UTILITY THEORY
Call No: 658.834 DEA
Accession No: 96662 - 150QUANTITATIVE MODELS IN MARKETING RESEARCH
Author(s): PHILIP HANS FRANSES, RICHARD PAAP
Publisher: CAMBRIDGE UNIVERSITY PRESS (Publication Year:2009)
Subject(s): MARKETING RESEARCH, MATHEMATICAL MODELS
Call No: 658.83015118 FRA
Accession No: 79393